53%
Users leave slow sites
3s
Ideal load time
70%
Mobile traffic
100+
Technical SEO factors

What is Technical SEO?

Technical SEO is the set of optimizations that enable search engines to discover, crawl, interpret, and correctly index your website. Without solid technical foundations, even the best content and links may not reach their full potential.

Why It's Essential

Google has confirmed that Core Web Vitals are ranking factors. A slow site, one that's not mobile-friendly, or has indexing problems is already disadvantaged in the competition for top positions. Technical SEO removes these obstacles.

Areas of Focus

  • Speed and Performance: Optimizing load time and Core Web Vitals
  • Mobile-First: Ensuring a perfect experience on mobile devices
  • Crawlability: Making sure Google can crawl all important pages
  • Indexing: Controlling which pages get indexed and how
  • Architecture: Logical URL structure and efficient navigation
  • Security: HTTPS, malware protection, and spam prevention

Why Technical SEO is Crucial for Turin Businesses

In Turin's competitive market, technical issues can be the difference between appearing on the first page or being invisible:

Many local competitors have technically weak sites - opportunity to overtake
Turin users increasingly search on smartphones
Local e-commerce sites require excellent performance
LocalBusiness schema improves visibility in local searches

Our Technical Audit Process

01

Crawl

Complete site crawling

02

Analysis

Problem identification

03

Report

Detailed documentation

04

Priority

Action roadmap

05

Fix

Implementation of fixes

What We Analyze and Optimize

Performance

  • Core Web Vitals (LCP, INP, CLS)
  • Loading speed
  • Image optimization
  • Caching and compression
  • CSS/JS minification
  • CDN configuration

Indexing

  • Optimized robots.txt
  • Complete XML sitemap
  • Correct canonical tags
  • Redirect management
  • SEO-friendly pagination
  • Hreflang for multilingual

Architecture

  • Logical URL structure
  • Internal navigation
  • Page depth
  • Breadcrumbs
  • Mobile-first design
  • Schema markup

Frequently Asked Questions

Technical SEO involves optimizing the technical aspects of a website that affect rankings: loading speed, mobile-friendliness, HTTPS security, URL structure, crawlability, and indexing. These are the foundations on which every SEO strategy is built.

Core Web Vitals are Google metrics that measure user experience: LCP (Largest Contentful Paint - main content loading speed), INP (Interaction to Next Paint - responsiveness), and CLS (Cumulative Layout Shift - visual stability). They are confirmed ranking factors by Google.

A complete technical audit typically takes 1-2 weeks, depending on the size and complexity of the site. It includes complete crawling, in-depth analysis, detailed report with screenshots, and prioritization of necessary interventions.

Yes, we offer both the audit and implementation of fixes. We can work directly on the site if given access, or provide detailed technical specifications to your development team for implementation.

Discover Your Site's Technical Issues

Request a free technical audit and find out what's holding back your rankings.

Request Free Technical Audit