Strategic Keyword Research and Market Analysis
Discover the keywords your customers are searching for. We identify the best ranking opportunities to grow your business in Turin.
What is Keyword Research?
Keyword research is the foundation of every effective SEO strategy. It is the process of identifying and analyzing the words and phrases users type into search engines when looking for products, services, or information related to your industry.
Professional keyword analysis goes beyond finding terms with high search volume. We evaluate search intent (informational, transactional, navigational), ranking difficulty, seasonality, and conversion potential to build a targeted and realistic strategy.
In Turin, this also means understanding specific local searches, regional terms, and the particular needs of the Piedmont market.
Why Turin Businesses Need Keyword Research
The Turin market has unique characteristics that require a localized approach to keyword research:
- Intense local competition - Many businesses compete for the same local keywords
- "Near me" searches - 46% of Google searches have local intent
- Industry-specific terminology - Every sector has its local jargon
- Niche opportunities - Less competitive but highly profitable keywords
Did You Know?
70%
of online searches use long-tail keywords (3+ words) that have higher conversion rates compared to generic keywords.
Our Keyword Research Process
A methodical approach to identify the best opportunities
Business Analysis
We understand your goals, target audience, and main competitors.
Initial Research
We generate a broad list of potential keywords using professional tools.
Metrics Analysis
We evaluate volume, difficulty, CPC, and intent for each keyword.
Prioritization
We rank keywords by ROI potential and create the roadmap.
What You'll Receive
Complete deliverables to guide your SEO strategy
Complete Keyword List
Prioritized list of primary, secondary, and long-tail keywords with all relevant data.
Competitor Analysis
Report on which keywords your competitors rank for and where there are opportunities.
Intent Mapping
Classification of keywords by search intent (informational, commercial, transactional).
Content Roadmap
Suggested editorial plan based on identified keywords and business priorities.
Gap Analysis
Identification of keywords where competitors are weak and you can stand out.
Monthly Reports
Continuous monitoring of positions and updates on new opportunities.
Frequently Asked Questions
Keyword research is the process of identifying the words and phrases users search for on search engines. It is essential because it allows you to create targeted content that addresses the real needs of your target audience, increasing the chances of ranking and conversion.
A complete keyword analysis typically takes 1-2 weeks, depending on the complexity of the industry and the number of competitors to analyze. For highly competitive sectors or specific niches, more time may be needed for an in-depth analysis.
We use professional tools such as SEMrush, Ahrefs, Google Keyword Planner, Moz, and proprietary tools to ensure accurate and comprehensive data. We combine these tools with manual analysis for a complete view.
We evaluate each keyword based on search volume, ranking difficulty, search intent, and relevance to your business. We prioritize keywords with the best opportunity/competition ratio, also considering conversion potential and commercial value.
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Discover the Right Keywords for Your Business
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